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It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder, and well established companies in Ok Cupid or even making their mark by helping singles find partners — casual, serious, one-night relationships or sometimes, just friendship for life.

India, though never a priority market, was just about getting started.

Just less than half of Truly Madly’s business is from smaller towns too.It also doesn’t actually matter what your marital status is. For users, typical use cases are a mix of long-term, casual and platonic relationships, flings or even friendship beyond dating.Tinder, for instance, offers Tinder Plus, a monthly subscription-based product (priced at Rs 899) which allows users unlimited swipes, limited ‘super likes,’ and the ability to find partners in multiple locations, a feature it calls passport.According to online market researcher Statista, Indian online dating companies are expected to earn around million in 2018, with nearly half the singles (41 million) from the 2011 census on dating apps by 2022.Statista also says sectoral revenue is expected to show a compounded annual growth rate of 10.3% over the next four years, which would result in a market volume of million by 2022.

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