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“I think quite often people in this bracket are concerned about whether someone likes them for the money or the image that they have, as opposed to the actual person they are, which really adds value to what we do.” In an increasingly globalised world, where social media and the digital space have made many things instantly accessible, some have become asocial, says Verbeeck.
“People live a digital life behind their computer screens, but they don’t reach out and meet people in the world as much as they used to.
Now, just a few years down the line, Berkeley has become one of the go-to agencies for celebrities and C-suite executives in Europe and beyond looking for love.
Changing landscape Since the turn of the 21st century, the dating industry has expanded at an annualised rate of 16 percent, and emerged from the crisis in better shape than it was beforehand.
We can present a person rather than an image, and that way people are in a different mindset when they meet each other.” Therefore, Berkeley effectively specialises in opening doors that otherwise would not be opened for clients.
With an impressive network of contacts, spanning cities, countries and even continents, the firm brings together people who are often treading entirely separate career paths, who are suited nonetheless.
Verbeeck accepts that although similarities and common ground are crucial for a couple, the importance of differences and the diversity it can bring should not be underestimated.
“I think, above all else, balance is extremely important to have in a successful relationship,” she says.
“I think when people are very successful – aside from a few exceptions – people work extremely hard, which means that they are soaked up in work-related environments most of the time and have less time to meet people and get out there.” Opening doors What’s more, Verbeeck makes a point of stressing the problems facing successful businesswomen when seeking a partner.And having split from her husband five years previous and encountered first hand the challenges of meeting new people, she soon identified her calling in the matchmaking business.Born over a coffee and a conversation with long-time friend and Berkeley International founder Mairead Molloy, Verbeeck first partnered with Berkeley on a consulting basis and later founded the firm’s Parisian agency.“Online dating is something that has been extremely successful.It works, it has a lot of horror stories, but if you want to go that way you have to be willing to take the risks that come with it,” says Inga Verbeeck, Managing Director of high-end matchmaker Berkeley International.